Apia Foojin'RS Art Magic 90ML+

Review Part 1: Unpacking.

Previously reviewed on 23-07-24

I originally wrote this review for the Apia Foojin's Art Magic back in October 2024, from Lowen-chy Angling in St Austell, Cornwall. I am now rewriting both parts of the review to post on the new website.

The Art Magic comes in a neoprene case with white and red writing displaying Apia Foojin's Art Magic 90ML.

Upon unzipping the case, inside there is a two-section system, the butt being one side and wrapped in bubble wrap, and in the other, the tip section.

The rod blank is black; it has a red band around it with the Apia name and logo. It also has the name and model in white and red lettering, along with a UK badge exclusively for the UK market. It looks stunning!

The grip is a collaboration between Ben Field and the Japanese designers to create a grip that results in a product intended to be on the finished rod. The screw-down reel fitting is also a nice design, as I feel other screw fittings move when casting.

The Nano put-in joints were a suggestion by the rod designer Utsuki, allowing for a bigger contrast of tip and butt power, making it both precise in the tip and powerful in the butt; a very clever design.

The guides are all high-quality Fuji components, using SiC guides and stainless steel frames. They look stunning on the rod.

The butt end has been designed to handle the UK's changeable conditions. It has more power but is not too stiff. It is capable of throwing 36g lures without any problem.

The Art Magic has a responsive yet light tip, which makes it work well for a variety of different UK fishing situations.

Conclusion.

The Apia Foojin'RS Art Magic 90ML+ is a beautiful rod in all aspects; it looks stunning with so many fantastic designs thanks to Ben Field, who worked with the inspirational Apia rod designer, Ustuki. Feedback on the rod is exceptional; many who have bought it have praised it as a fantastic all-round rod. So much so that I decided to go and look for myself, which resulted in me grabbing one for myself, links to The Art of Fishing, and Lowen-Chy Angling.